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With a simple snapshot or scanning by a smartphone, it is possible to get immediate access to websites, videos, discussions, reviews, etc.

Closer and attentive to tourists needs, this innovative technology turns the everyday actions of the real world into real-time online connections with information and entertainment.


Have a look at "I Colori di Torino" to find out how in Turin tourists and citizens are enjoying a new way of sightseeing!


Innovative product design
Integral part of UrbanTag is giving tourists and citizens a map: the best way to drive them to the fantastic experience of Microsoft Tag!
Printed on innovative material, it shows the interactive tour of the city, letting people discover the tagged places and landmarks.
The Tags printed on the map could disclose clues about the sights, making the tourist experience even more appealing and enjoyable!